Verztrand / Brand Identity
Concept: Hub of Sensory Immersion
Inspired by the growing contemporary art scene in Berlin and the architect group building the structure - Bjarke Ingles Group, the space's identity was created focusing on the artists in the community. I was also influenced by James Turrell’s works on light. The graphic elements were created to give a feeling of an abyss, Verztand as a space for talented artists to immerse by exchanging ideas and experiencing worldly cultures. The word Verstrand is senses in German (changing the s to z).
Inspired by the growing contemporary art scene in Berlin and the architect group building the structure - Bjarke Ingles Group, the space's identity was created focusing on the artists in the community. I was also influenced by James Turrell’s works on light. The graphic elements were created to give a feeling of an abyss, Verztand as a space for talented artists to immerse by exchanging ideas and experiencing worldly cultures. The word Verstrand is senses in German (changing the s to z).
